The Women’s Business Enterprise National Council (WBENC)


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Harness the Power of Your Custom Product Labels in Your Ann Arbor Business!

  • Does it seem like your product is invisible to potential customers?

  • Want to get your product noticed and increase sales?

  • Is your product label attracting sales or hindering sales?

From Obscurity to Center Stage

You have a great product, but it's not selling.  It seems your product is hiding in the shadows. If only your product stood out among the many available options! 

You're not the only one who's frustrated. Imagine this same problem from your customer's perspective.  People want to find a product that fits their needs, and they want to find it quickly!  Why not help them by designing a custom product label they are sure to find! To design an effective custom product label, you must first define your customer, your company, and your product.

Harness the Power of Custom Product Labels
Harness the Power of Custom Product Labels

Define your customer!

  • Who is your ideal customer? Considerations include age, gender, marital status, location, income level, education, stage of life, and business.  What other characteristics define your ideal customer?  
  • What is your ideal customer looking for when reading your custom product label? Place yourself in your customer's shoes and ask the questions that they might ask, such as, "What is this thing?" "How will I benefit from using this product?" or "How do I use this stuff?" 

 Define your company!

  • Who are you? Identify your brand on your product label. What's your company mission and values? Do you want to be associated with high-end products? Are you community minded, environmentally focused, family oriented, and/or or high tech?  Do you offer friendly, high-quality service? The look and feel of your custom product label should speak to your brand identity.

Define your product!

  • Capture attention through color, font style, label shape, product name, tagline, and/or graphics.  
  • Keep attention by providing relevant information.  Is there something about your product that makes it stand out from the rest? For example, if a highly desired ingredient or component is only available in your product, include it on the label.  If key information is missing from the product label, you might lose the sale.  

The Basics of Custom Product Label Design

  • The front of the label is typically more general in nature, and may include your logo, product name, tag line or product description, and quantity.  
  • Provide more detail on the back, including product description, company or product story, instructions for use, ingredients, barcode, and other relevant information. 
  • Keep in mind that the size of the label will drive the font size and amount of information presented.  The words must be readable!  The style, size, and color of the font all contribute to the readability.  If it's too elaborate or small, your efforts may be wasted. The contrast between the color of the font and background also impacts readability. A light font needs to paired with a darker background for optimal readability.  For example, a label with light-yellow wording against a medium yellow background is sure to frustrate anyone who attempts to read it.  Whereas a label with light-yellow wording against a dark blue background is easier to read given the level on contrast.

Wouldn't it be great to unlock the untapped potential of your custom product labels and stop customers in their tracks?  Get your product out of the shadows and into the spotlight!

Experience our friendly and convenient service and grow your business with custom product labels from MCS.  Our customers love on-demand delivery for their custom product labels.  We store your inventory of custom product labels and provide what you need when you need it!  

Send us an email or give us a call today!

I have worked with Michigan Computer Supplies for about two and a half years. They supply us with 5-10 toner cartridges each month for about 17 printers, of which some are large volume printers. We use both their refurbished and original manufactured toner depending on the device. I believe the refurbished cartridges work just as good as the originals. We also order Zebra printers and labels, Ethernet cables, bar code scanning devices and more. You name it. They have it. Occasionally we have also purchased printer devices and have had items repaired by them as well. I typically call once a week because we go through so much toner. When I call to let them know that we are getting low on supplies they are very efficient with their response time. Kyle delivers new toner by the next day and removes the old cartridges and recycles them. In addition, Jessica often mentions other cost saving measures such as quantity price breaks or recommends a compatible refurbished cartridge to save money. They try to give their customers the most bang for their buck! They are a great group of people to work with. They are very customer oriented and go above and beyond expectations. We recently had a specialized fax machine stop working that would cost $2,000 to replace. I spoke with Chris and he did some research and within 30 minutes called back with a suggestion of another device that would fit our needs for only $ 400.00! They really care about their customers.

B. Gibson


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